Australian Carers Guide

Supporting family carers across Australia

Distributed through 400 major hospitals

Available at your local newsagent

TARGETTING

2.5 million

Family carers across Australia

Launching on

National TV

September 2021

Australian Carers Guide

in a nutshell

The Australian Carers Guide was created to help as many of the 2.65 million informal carers currently caring for an ageing loved one. Our guide is packed full of practical and helpful information for today’s carer. Our guides include How-to, Flow Charts, Expert Advice, Personal stories, Resources listings, Support services and all relevant contacts ALL IN ONE convenient, easy to read publication.

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Untapped audience

Advertising in the Australian Carers Guide gives you access to a whole new customer base of primary carers within the massive mainstream market. Until now, this has proven too difficult or costly for a provider to reach alone.

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Exclusive coverage

A market of primary carers you can’t reach anywhere else. We do the big media spend and heavy lifting, so you don’t have to.
We’re out in the marketplace driving new customers to you.

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We do the hard work for you

Whether it’s lead generation or brand awareness, the Australian Carers Guide reaches and influences more primary carers in the Aged Care market than any other media.

WE Get your message delivered

to a guaranteed audience of primary carers

GUARANTEED

80,000

Readers across Australia

HOSPITALS

400

Social workers and discharge planners will hand a personal copy of our guide directly to a family carer upon discharge of their elderly.

View hospitals

NEWS AGENTS

2,500

We can get your message into the mainstream market where unreached carers reside. Printed copies will available to purchase at newsagents everywhere.

View newsagents

SUBSCRIBERS

80,000

Australian Carers Guide is pleased to announce its collaboration with Carers Australia whose 80,000 members will receive a copy of our digital guide.

Carers Australia

BOOST YOUR BUSINESS

Advertise with us

Published in multiple formats

All advertisements booked will appear in 3 formats: Print, Digital & Online. Our digital and online guides are interactive so with one click, readers will be redirected to your website.

Four editions every year

Now more than ever, it’s important for providers to frequently engage with their potential prospects to reinforce their brand and safety initiatives. Providers are encouraged to book annually (4 editions) so that they can regularly update information in their advertisements.

View sample publication