Available at over 2,500 news agencies throughout Australia.
- Size of market: Our guide was created to help and support the market of over 2.2 million carers who are currently unreached and hidden in families across Australia.
- Print consumers: Almost 90% of Australia’s primary carers are Baby Boomers 50+ and are the largest consumers and readers of print.
- National television: Using TV Advertising, we will ensure that the bulk of the 2.2 million primary carers are reached and directed to obtain a copy at their local news agency or online.
- How this benefits you: We can deliver new leads to you because we are the only Aged Care publication that penetrates the mainstream market where the bulk of primary carers reside.